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BA (Hons) Digital Marketing and Business Analytics

DurationQualificatonModeFees
Year 1SCQF Level 7Online£1000
Year 2SCQF Level 8Online£1250
Year 3DegreeOn CampusAs per University
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At a glance Overview Course Fee Structure Course Syllabus University

At a glance

Course Title

BA (Hons) Digital Marketing and Business Analytics

Study Method

Hybrid

1st & 2nd year Online
Final year on campus

University

Robert Gordon University

Start Date

September 2024

Course Duration

3 Years

Course Level

Bachelors

Overview

Robert Gordon University offers the only BA (Hons) Digital Marketing and Business Analytics degree in Scotland and equips you with the ability to design, manage and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment.

You will have the opportunity to actively participate in digital marketing and analytics industry projects, such as the Digital Marketing Agency and Business Analytics Project, where you will apply strategic digital marketing and analytics solutions to solve real-world briefs.

This course shares a common first year with BA (Hons) Digital Marketing. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing with Business Analytics.


Entry to the University Programme is open for students who have accomplished the SCQF Levels 7 & 8 or the International Graduate Programme at ISDC Academy.

Pathway: Marketing Management Pathway

Note: The Undergraduate Diploma comprises the ISDC International Certificate in Business and the ISDC International Specialised Diploma in Business qualifications, which have been credit-rated by the National Qualifications Framework (NQF) of Scotland at Levels 7 & 8 respectively on the Scottish Credit and Qualifications Framework (SCQF), with 120 allocated SCQF credits at each level. Both qualifications enable students to progress to relevant undergraduate programmes of study in compliance with the entry requirements of individual universities in the UK with Credit Exemptions. In addition, both qualifications are at Level 5 of the European Qualifications Framework (EQF).

Course Fee Structure
DurationDomestic StudentInternational Student
Year 1£1000£1000
Year 2£1250£1250
Year 3As per UniversityAs per University
Course Syllabus

Module

  • Principles of Business Management

  • Marketing Management

  • Personal and Professional Development

  • Talent Management

  • Business Economics

  • Fundamentals of Business Accounting

Core Modules

  • Business Analytics for Decision Making

  • Business and Professional Ethics

  • Change Management

Accounting and Financial Management

  • Financial Management

  • Financial Accounting and Reporting

  • Financial Modelling

  • Financial Technology

Marketing Management

  • Global Marketing Strategy

  • Digital Marketing

  • Social Media Analytics

  • Brand Management

Human Resource Management

  • Managing Organisational Behavior

  • International Human Resource Management

  • Contemporary Employment Relations

  • Leadership: Theory and Practice

International Business Management

  • Entrepreneurship, Innovation and Commercialisation

  • Entering New International Markets

  • International Human Resource Management

  • Global Marketing Strategy

Tourism and Hospitality Management

  • The Contemporary Tourism and Hospitality Industry

  • Operations Management in Tourism and Hospitality

  • Managing Customer Relations and the Customer Experience

  • Emerging Challenges in Tourism and Hospitality

Healthcare Management

  • Human Resource Management in Healthcare

  • Process and Operations Management in Healthcare

  • Quality Control and Improvement Management in Healthcare

  • Service Users and Client Management

Project Management

  • Principles of Project Management

  • Project Planning

  • Project Financing and Risk Management

  • Project Quality Management

General Business Management

  • Financial Management

  • Leadership: Theory and Practices

  • International Human Resource Management

  • Global Marketing Strategy

  • Principles of Project Management

  • Entering New International Markets

Based on university module during the time of entry

Advantages

  • Save Big
    Over 70% on Fees & expenses
  • Top Universities
    Guranteed Progression
  • Accredited Qualification
    Globally Valid SQA Qualification
  • Live Online Classes
    Learn Online from top Instructors
  • Get Diploma & Degree
    Get 2 Diplomas along with Degree
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