BA (Hons) Marketing

Duration	Qualificaton	Mode	Fees
Year 1	SCQF Level 7	Online	£1000
Year 2	SCQF Level 8	Online	£1250
Year 3 & 4	Degree	In Campus	As per University

At a glance

Course Title

BA (Hons) Marketing

Study Method

Hybrid

1st & 2nd year Online
3rd & 4th year on campus

University

University of Strathclyde

Start Date

September 2024

Course Duration

4 Years

Course Level

Bachelors

Overview

In Year 1 you'll study a range of business disciplines across four subject modules, plus three core integrating modules in international business, business knowledge and skills (via the Management Development Programme) and academic skills. This will provide you with a foundation in business and enable you to appreciate how your chosen specialism fits with other business subjects. From Year 2 you will take modules in the subjects in which you choose to specialise.

The Management Development Programme (MDP) is a central element of the undergraduate programme in the Strathclyde Business School. The programme runs for the first three years of the BA degree and is driven by real business problems. The approach to learning is active problem-based, with students working in project teams. The MDP provides an opportunity to integrate the knowledge and experience gained from your business subjects. Each year of MDP focuses on different aspects of business and the content of MDP is constantly evolving and being updated and enhanced.

Alongside the MDP you'll also take an Academic Skills module which will equip you with essential key skills to support your studies.

Entry to the University Programme is open for students who have accomplished the SCQF Levels 7 & 8 or the International Graduate Programme at ISDC Academy.

Course Fee Structure

Duration	Domestic Student	International Student
Year 1	£1000	£1000
Year 2	£1250	£1250
Year 3 & 4		£17,400

Course Syllabus

SCQF Level 7
International Certificate in Business

Module

Principles of Business Management
Marketing Management
Personal and Professional Development
Talent Management
Business Economics
Fundamentals of Business Accounting

SCQF Level 8
International Specialised Diploma in Business Management

Core Modules

Business Analytics for Decision Making
Business and Professional Ethics
Change Management

Accounting and Financial Management

Financial Management
Financial Accounting and Reporting
Financial Modelling
Financial Technology

Marketing Management

Global Marketing Strategy
Digital Marketing
Social Media Analytics
Brand Management

Human Resource Management

Managing Organisational Behavior
International Human Resource Management
Contemporary Employment Relations
Leadership: Theory and Practice

International Business Management

Entrepreneurship, Innovation and Commercialisation
Entering New International Markets
International Human Resource Management
Global Marketing Strategy

Tourism and Hospitality Management

The Contemporary Tourism and Hospitality Industry
Operations Management in Tourism and Hospitality
Managing Customer Relations and the Customer Experience
Emerging Challenges in Tourism and Hospitality

Healthcare Management

Human Resource Management in Healthcare
Process and Operations Management in Healthcare
Quality Control and Improvement Management in Healthcare
Service Users and Client Management

Project Management

Principles of Project Management
Project Planning
Project Financing and Risk Management
Project Quality Management

General Business Management

Financial Management
Leadership: Theory and Practices
International Human Resource Management
Global Marketing Strategy
Principles of Project Management
Entering New International Markets

Year 3

Based on university module during the time of entry

Advantages

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Over 70% on Fees & expenses
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Accredited Qualification
Globally Valid SQA Qualification
Live Online Classes
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