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BA (Hons) International Marketing

DurationQualificatonModeFees
Year 1SCQF Level 7Online£1000
Year 2SCQF Level 8Online£1250
Year 3 & 4DegreeIn CampusAs per University
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At a glance Overview Course Fee Structure Course Syllabus University

At a glance

Course Title

BA (Hons) International Marketing

Study Method

Hybrid

1st & 2nd year Online
3rd & 4th year on campus

University

Glasgow Caledonian University

Start Date

November 2024

Course Duration

4 Years

Course Level

Bachelors

Overview

BA International Business programme from Glasgow Caledonian University focuses on developing the knowledge and skills that you need to join a world-class business or organization. You will have the opportunity to take part in international exchanges or gain work experience. You will study alongside students from a range of business degree programmes, getting together to work on group projects. You will attend lectures and masterclasses led by business and social enterprise leaders.

Learning from their life experiences, you can discover best practices and innovative solutions that can help shape your career. The teaching you receive is informed by the latest research methods and designed around a core spine of professional practice. The leadership, entrepreneurial and responsible management skills you develop here will continue to serve you throughout your career.


Entry to the University Programme is open for students who have accomplished the SCQF Levels 7 & 8 or the International Graduate Programme at ISDC Academy.
Note: The Undergraduate Diploma comprises the ISDC International Certificate in Business and the ISDC International Specialised Diploma in Business qualifications which have been credit rated by the National Qualifications Framework (NQF) of Scotland at Levels 7 & 8 respectively on the Scottish Credit and Qualifications Framework (SCQF) with 120 allocated SCQF credits at each level. Both qualifications enable students to progress to relevant undergraduate programmes of study in compliance with the entry requirements of individual universities in the UK with Credit Exemptions. In addition, both qualifications are at Level 5 of the European Qualifications Framework (EQF).

Course Fee Structure
DurationDomestic StudentInternational Student
Year 1£1000£1000
Year 2£1250£1250
Year 3 & 4As per UniversityAs per University
Course Syllabus

Module

  • Principles of Business Management

  • Marketing Management

  • Personal and Professional Development

  • Talent Management

  • Business Economics

  • Fundamentals of Business Accounting

Core Modules

  • Business Analytics for Decision Making

  • Business and Professional Ethics

  • Change Management

Accounting and Financial Management

  • Financial Management

  • Financial Accounting and Reporting

  • Financial Modelling

  • Financial Technology

Marketing Management

  • Global Marketing Strategy

  • Digital Marketing

  • Social Media Analytics

  • Brand Management

Human Resource Management

  • Managing Organisational Behavior

  • International Human Resource Management

  • Contemporary Employment Relations

  • Leadership: Theory and Practice

International Business Management

  • Entrepreneurship, Innovation and Commercialisation

  • Entering New International Markets

  • International Human Resource Management

  • Global Marketing Strategy

Tourism and Hospitality Management

  • The Contemporary Tourism and Hospitality Industry

  • Operations Management in Tourism and Hospitality

  • Managing Customer Relations and the Customer Experience

  • Emerging Challenges in Tourism and Hospitality

Healthcare Management

  • Human Resource Management in Healthcare

  • Process and Operations Management in Healthcare

  • Quality Control and Improvement Management in Healthcare

  • Service Users and Client Management

Project Management

  • Principles of Project Management

  • Project Planning

  • Project Financing and Risk Management

  • Project Quality Management

General Business Management

  • Financial Management

  • Leadership: Theory and Practices

  • International Human Resource Management

  • Global Marketing Strategy

  • Principles of Project Management

  • Entering New International Markets

Based on university module during the time of entry

Advantages

  • Save Big
    Over 70% on Fees & expenses
  • Top Universities
    Guranteed Progression
  • Accredited Qualification
    Globally Valid SQA Qualification
  • Live Online Classes
    Learn Online from top Instructors
  • Get Diploma & Degree
    Get 2 Diplomas along with Degree
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