Overview

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them, and their application to practice.

Through specific modules, you will be taught how to determine the impact of organizational, political, social, technological, cultural, and ethical factors on the business and marketing environment.

You will examine and prioritize issues associated with the management of business and marketing activities in a range of global business, industry, and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge of the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge, you will be able to critically interpret business intelligence and apply knowledge of enterprise management, brands, and markets to propose, justify and implement effective business and marketing solutions.

Modules such as Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge, and behaviors that will enable you to contribute to the development of a just, peaceful and sustainable world.

Key features

 

1. This course is designed with employability at the center of the curriculum. Placements are integrated into module assessments; learners will have two short-term placement opportunities.
2. By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.
3. Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (such as from infographics to simulations, TED talks, consultancy reports, and group debates).
4. The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.
5. Benefit from placement opportunities with local, national, and global companies. You’ll be fully supported on your placement applications and during your placement year. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies, and in product marketing at Vauxhall.
6. DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
7. Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback, and enjoy a better study-life balance.

 

Entry to the University Programme is open for students who have accomplished the SCQF Levels 7 & 8 or the International Graduate Programme at ISDC Academy.
Note: The Undergraduate Diploma comprises the ISDC International Certificate in Business and the ISDC International Specialised Diploma in Business qualifications which have been credit rated by the National Qualifications Framework (NQF) of Scotland at Levels 7 & 8 respectively on the Scottish Credit and Qualifications Framework (SCQF) with 120 allocated SCQF credits at each level. Both qualifications enable students to progress to relevant undergraduate programmes of study in compliance with the entry requirements of individual universities in the UK with Credit Exemptions. In addition, both qualifications are at Level 5 of the European Qualifications Framework (EQF).

Course Fee Structure