Overview

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You'll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them, and their application to practice. For instance, you'll apply knowledge of customers, markets, brands, market research, and marketing strategy to propose, justify and implement effective marketing solutions, which ultimately will enhance your skills, knowledge, and behaviors to help you contribute to the development of a just, peaceful and sustainable world.

This course is accredited and recognized by the Chartered Institute of Marketing (CIM) graduate gateway program. Making us distinct and internationally recognized for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

Key features

• Our course structure gives the course a strong supportive identity – block teaching provides a collaborative environment, a sense of community, and peer support and facilitates. Gradual step-by-step mastery of key principles and skills allows for diverse start points and learning styles.
• Specific modules focused on helping you position yourself for a dynamic, creative, and competitive industry.
• We have a comprehensive career-driven culture
• Course is compiled with practical modules such as Integrated Marketing Communications. For instance, our students worked on a live client brief on Samsung, allowing them to apply theory to practice.
• The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.
• Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.
• In this course you can get involved in large-scale experiential projects, our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.
• Learn about contemporary and global emerging trends, you will focus on areas such as sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing, and approaches to marketing communication that reflect and engage more diverse consumers.
• Benefit from Education 2030, where a simplified ‘block learning timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Entry to the University Programme is open for students who have accomplished the SCQF Levels 7 & 8 or the International Graduate Programme at ISDC Academy.
Note: The Undergraduate Diploma comprises the ISDC International Certificate in Business and the ISDC International Specialised Diploma in Business qualifications which have been credit rated by the National Qualifications Framework (NQF) of Scotland at Levels 7 & 8 respectively on the Scottish Credit and Qualifications Framework (SCQF) with 120 allocated SCQF credits at each level. Both qualifications enable students to progress to relevant undergraduate programmes of study in compliance with the entry requirements of individual universities in the UK with Credit Exemptions. In addition, both qualifications are at Level 5 of the European Qualifications Framework (EQF).

Course Fee Structure