At a glance
Course Title
Bachelor of Business (Marketing)
Study Method
Hybrid
1st & 2nd year Online
Final year on campus
University
Massey University
Start Date
September 2024
Course Duration
3 Years
Course Level
Bachelors
Overview
The Bachelor of Business program with a focus on Marketing is a popular undergraduate degree offered by universities worldwide. This program is designed to provide students with a comprehensive understanding of marketing principles and strategies essential for success in the dynamic and competitive business environment. Through a mix of theoretical knowledge and practical projects, students gain valuable skills in crafting effective marketing campaigns and understanding consumer trends.
Graduates of the program are well-prepared for a wide range of marketing-related careers, such as marketing managers, brand strategists, digital marketing specialists, market researchers, and advertising executives. The Bachelor of Business (Marketing) program offers students a solid foundation in marketing principles and practices, making it an attractive choice for those seeking a stimulating and rewarding career in the dynamic world of marketing.
Course Fee Structure
Duration | Domestic Student | International Student |
---|---|---|
Year 1 | £1000 | £1000 |
Year 2 | £1250 | £1250 |
Year 3 | As per University | As per University |
Course Syllabus
SCQF Level 7
International Certificate in Business
Module
-
Principles of Business Management
-
Marketing Management
-
Personal and Professional Development
-
Talent Management
-
Business Economics
-
Fundamentals of Business Accounting
SCQF Level 8
International Specialised Diploma in Business Management
Core Modules
-
Business Analytics for Decision Making
-
Business and Professional Ethics
-
Change Management
Accounting and Financial Management
-
Financial Management
-
Financial Accounting and Reporting
-
Financial Modelling
-
Financial Technology
Marketing Management
-
Global Marketing Strategy
-
Digital Marketing
-
Social Media Analytics
-
Brand Management
Human Resource Management
-
Managing Organisational Behavior
-
International Human Resource Management
-
Contemporary Employment Relations
-
Leadership: Theory and Practice
International Business Management
-
Entrepreneurship, Innovation and Commercialisation
-
Entering New International Markets
-
International Human Resource Management
-
Global Marketing Strategy
Tourism and Hospitality Management
-
The Contemporary Tourism and Hospitality Industry
-
Operations Management in Tourism and Hospitality
-
Managing Customer Relations and the Customer Experience
-
Emerging Challenges in Tourism and Hospitality
Healthcare Management
-
Human Resource Management in Healthcare
-
Process and Operations Management in Healthcare
-
Quality Control and Improvement Management in Healthcare
-
Service Users and Client Management
Project Management
-
Principles of Project Management
-
Project Planning
-
Project Financing and Risk Management
-
Project Quality Management
General Business Management
-
Financial Management
-
Leadership: Theory and Practices
-
International Human Resource Management
-
Global Marketing Strategy
-
Principles of Project Management
-
Entering New International Markets
Year 3
Based on university module during the time of entry
Advantages
- Save Big
Over 70% on Fees & expenses - Top Universities
Guranteed Progression - Accredited Qualification
Globally Valid SQA Qualification - Live Online Classes
Learn Online from top Instructors - Get Diploma & Degree
Get 2 Diplomas along with Degree - Post Study Work Visa*
Eligible for Post Study Work Visa
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