Bachelor of Business (Marketing)

DurationQualificatonModeFees
Year 1SCQF Level 7Online£1000
Year 2SCQF Level 8Online£1250
Year 3DegreeOn CampusAs per University
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At a glance

Course Title

Bachelor of Business (Marketing)

Study Method

Hybrid

1st & 2nd year Online
Final year on campus

University

Massey University

Start Date

September 2024

Course Duration

3 Years

Course Level

Bachelors

Overview

The Bachelor of Business program with a focus on Marketing is a popular undergraduate degree offered by universities worldwide. This program is designed to provide students with a comprehensive understanding of marketing principles and strategies essential for success in the dynamic and competitive business environment. Through a mix of theoretical knowledge and practical projects, students gain valuable skills in crafting effective marketing campaigns and understanding consumer trends.

Graduates of the program are well-prepared for a wide range of marketing-related careers, such as marketing managers, brand strategists, digital marketing specialists, market researchers, and advertising executives. The Bachelor of Business (Marketing) program offers students a solid foundation in marketing principles and practices, making it an attractive choice for those seeking a stimulating and rewarding career in the dynamic world of marketing.

 


Course Fee Structure
DurationDomestic StudentInternational Student
Year 1£1000£1000
Year 2£1250£1250
Year 3As per UniversityAs per University
Course Syllabus

Module

  • Principles of Business Management

  • Marketing Management

  • Personal and Professional Development

  • Talent Management

  • Business Economics

  • Fundamentals of Business Accounting

Core Modules

  • Business Analytics for Decision Making

  • Business and Professional Ethics

  • Change Management

Accounting and Financial Management

  • Financial Management

  • Financial Accounting and Reporting

  • Financial Modelling

  • Financial Technology

Marketing Management

  • Global Marketing Strategy

  • Digital Marketing

  • Social Media Analytics

  • Brand Management

Human Resource Management

  • Managing Organisational Behavior

  • International Human Resource Management

  • Contemporary Employment Relations

  • Leadership: Theory and Practice

International Business Management

  • Entrepreneurship, Innovation and Commercialisation

  • Entering New International Markets

  • International Human Resource Management

  • Global Marketing Strategy

Tourism and Hospitality Management

  • The Contemporary Tourism and Hospitality Industry

  • Operations Management in Tourism and Hospitality

  • Managing Customer Relations and the Customer Experience

  • Emerging Challenges in Tourism and Hospitality

Healthcare Management

  • Human Resource Management in Healthcare

  • Process and Operations Management in Healthcare

  • Quality Control and Improvement Management in Healthcare

  • Service Users and Client Management

Project Management

  • Principles of Project Management

  • Project Planning

  • Project Financing and Risk Management

  • Project Quality Management

General Business Management

  • Financial Management

  • Leadership: Theory and Practices

  • International Human Resource Management

  • Global Marketing Strategy

  • Principles of Project Management

  • Entering New International Markets

Based on university module during the time of entry

Advantages

  • Save Big
    Over 70% on Fees & expenses
  • Top Universities
    Guranteed Progression
  • Accredited Qualification
    Globally Valid SQA Qualification
  • Live Online Classes
    Learn Online from top Instructors
  • Get Diploma & Degree
    Get 2 Diplomas along with Degree
  • Post Study Work Visa*
    Eligible for Post Study Work Visa
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