At a glance
Course Title
Global Business Management (Marketing) BSc (Hons) - Top up
Study Method
Hybrid
1st & 2nd year Online
Final year on campus
University
University of Northumbria
Start Date
September 2024
Course Duration
3 Years
Course Level
Bachelors
Overview
The Global Business Management (Marketing) BSc (Hons) Top-up program provides a comprehensive education in global business management with a specialized focus on marketing. Students learn about international marketing strategies, consumer behavior in diverse cultures, and global market analysis. Practical learning and industry engagement prepare graduates for marketing-related roles in global business environments, ensuring career success.
Through a balanced curriculum, the program equips students with a deep understanding of global marketing principles and their practical application in the international market. The emphasis on real-world experiences and industry connections enhances students' employability and prepares them for the challenges of the global business landscape, particularly in the context of marketing strategies and market trends. With expert faculty and modern facilities, the Global Business Management (Marketing) BSc (Hons) Top-up program offers students a valuable and transformative educational experience.
Course Fee Structure
Duration | Domestic Student | International Student |
---|---|---|
Year 1 | £1000 | £1000 |
Year 2 | £1250 | £1250 |
Year 3 | As per University | As per University |
Course Syllabus
SCQF Level 7
International Certificate in Business
Module
-
Principles of Business Management
-
Marketing Management
-
Personal and Professional Development
-
Talent Management
-
Business Economics
-
Fundamentals of Business Accounting
SCQF Level 8
International Specialised Diploma in Business Management
Core Modules
-
Business Analytics for Decision Making
-
Business and Professional Ethics
-
Change Management
Accounting and Financial Management
-
Financial Management
-
Financial Accounting and Reporting
-
Financial Modelling
-
Financial Technology
Marketing Management
-
Global Marketing Strategy
-
Digital Marketing
-
Social Media Analytics
-
Brand Management
Human Resource Management
-
Managing Organisational Behavior
-
International Human Resource Management
-
Contemporary Employment Relations
-
Leadership: Theory and Practice
International Business Management
-
Entrepreneurship, Innovation and Commercialisation
-
Entering New International Markets
-
International Human Resource Management
-
Global Marketing Strategy
Tourism and Hospitality Management
-
The Contemporary Tourism and Hospitality Industry
-
Operations Management in Tourism and Hospitality
-
Managing Customer Relations and the Customer Experience
-
Emerging Challenges in Tourism and Hospitality
Healthcare Management
-
Human Resource Management in Healthcare
-
Process and Operations Management in Healthcare
-
Quality Control and Improvement Management in Healthcare
-
Service Users and Client Management
Project Management
-
Principles of Project Management
-
Project Planning
-
Project Financing and Risk Management
-
Project Quality Management
General Business Management
-
Financial Management
-
Leadership: Theory and Practices
-
International Human Resource Management
-
Global Marketing Strategy
-
Principles of Project Management
-
Entering New International Markets
Year 3
Based on university module during the time of entry
Advantages
- Save Big
Over 70% on Fees & expenses - Top Universities
Guranteed Progression - Accredited Qualification
Globally Valid SQA Qualification - Live Online Classes
Learn Online from top Instructors - Get Diploma & Degree
Get 2 Diplomas along with Degree - Post Study Work Visa*
Eligible for Post Study Work Visa
Share to Social Media